Product Reassesment research paper Example | Topics and Well Written Essays - 1000 words

Product Reassesment - Research Paper Example Product reassessment gets conducted due to the product’s performance in the market. Market performance indicators may result to a product reassessment (Graham et al, 2008). This paper will discuss a reassessment of battery free remote control in the US market. The target markets for this product include retailers and consumers who are in search for battery free remote controls. Developing a marketing strategy involves the identification of a target market and coming up with a mix that will appeal to potential consumers. Developing an ideal market mix involves paying attention to factors such as price, product, and promotion. Target marketing involves selecting a viable target market by factoring in; the expected growth, size, cost to reach, competitive position and compatibility (Graham et al, 2008). Target marketing may undertake the single target market approach or multiple target market approach. In repositioning the target market for battery free remote control, branding i s essential as 76% of American consumers base their decision to purchase a product on its brand name (Kahn, 2011). The product’s retail market is also growing massively as large retailers offer exceptional demand for the product. A few of this retail chains own over 4000 chains in the US and thus provide ample appetite for the product (Kahn, 2011). Marketing research is vital to ensure that the product gets repositioned towards its target market. Research is crucial in determining how market mix influences customer behavior. In order to reposition the product to its target market, it is necessary to conduct positioning research (Graham et al, 2008). This will help the manufacturing firm to determine the perceptions of the target market in regards to their brand. Positioning research identifies how the target markets view the brand in relation to other brands from competitors. It helps the firm to understand what their brands stand for from the customers’ views (Graham et al, 2008). Positioning research will also help the firm to differentiate its products from those of other competitors. It will help the firm to develop its own position in the market with the view of appealing to its target market through its own product attributes. It is necessary to also conduct a segmentation research for the product. This will help the firm to identify the behavioral patterns of potential buyers. Segmentation research allows the firm to determine the demographic characteristics of the target market. Determining the demographic and behavioral patterns of potential buyers is vital in repositioning the product in the market. Demographic and behavior pattern data assists firm management to understand their target market while in the design process of the product. The data derived from such research helps the manufacturing firm to redesign the product in accordance with the target market’s taste and preferences. This will help to reposition the product in t he target market along competitor brands (Kahn, 2011). Adoption rates refer to speed with which new members of a society start to use new technology within a specified time (Kahn, 2011). To increase the adoption rate for the product, the firm should consider on the product pricing. The product should be offered at a competitive price by the firm. Competitive pricing will allow the target mark

Arts Paper 1 Essay Example | Topics and Well Written Essays - 1000 words

Arts Paper 1 - Essay Example â€Å"Hills Like White Elephants,† had aroused a sense of empathy in me towards Jig. From her eyes, I saw the point of view of a girl who wished to turn into a woman by making her personal choice towards motherhood. As the idea of conception had always been biological, the idea of motherhood in these changing contemporary times had evolved. In times where women find equal right and opportunities in the American society especially in the time when the story was set, I saw that to Jig, to become a mother or not to become a mother should be a woman’s choice as an individual—not imposed by nature, not imposed by society, not imposed by her other half. Whether she wanted it or not, the choice belonged to her. I saw Jig’s first argument to her decision to become a mother as the valley had been described as â€Å"the country being brown and dry.† With this allusion I saw Jig’s view of her life; it did not resemble anything full of life and beauty. It was the stage of her life when she kept on traveling with her lover, the American, enjoying pleasures life can offer—alcohol, sex, travel—but I thought she saw it something â€Å"dry† and empty. Although it occurred to me that Jig wanted to pursue motherhood, there was a counter-argument to her decision. The country indeed looked brown and dry, but her other choice were â€Å"hills like white elephants.† White elephants had connotations about something grand, something pretty but the owner cannot get rid of yet it would be so costly to keep. In other words, her other choice, the baby would be like a white elephant to her. It would cost her a lot to raise the baby—time, effort, her pleasurable life—if it would be her choice. Even though Jig wanted to make that choice, to her, there was a dilemma: her lover, the American’s contention. In order for them to be together, at least for him to stay with her, Jig should have an abortion. The American views their